Using Google

Thanks to a unique algorithm that produces most relevant results to any given query, Google has become, indisputably, the best search engine on the Internet. On the last count, Google has indexed over 4 billion pages and tackles around 200 million searches a day! A cluster of 100 thousand servers are used to store, crunch and spew out the query results with lightning speed that you are so accustomed to see.

This phenomenal growth has made Google from a garage startup to an Internet behemoth faster than any company has done before. The prodigies behind this unique search engine, Larry Page and Sergey Brin in the process already got enlisted themselves in billionaire club.

Google is no longer a mere search engine! It is increasingly broadening its offerings to include great new services and excellent tools. Among these services, most notables are News - a news aggregation and searching service, Blogger - an online journal-keeping solution, Froogle - a marketplace for comparison shopping, Groups - online discussion groups, Answers - a place to get hard-to-find information for a price, etc.

Google also recently unveiled two more programs. Orkut - a social networking service and Gmail - a free web mail service. Orkut is an online community, where a person can participate in it by invitation from a member only.

If you constantly frown over limited space of your hotmail or Yahoo accounts because they get filled up with junk mails and force you to delete old messages frequently, you will love Gmail with its 1 GB of storage capacity. There are several great features available in Gmail system too. One of them, dubbed as Conversations, allow you to view all exchange mails with somebody, once you select one of the mails. Sorting and searching emails also become much easier with Gmail. The only catch is Gmail displays relevant ads - based on the keywords found in your email - on the right side of the screen when you view an email, much like Google displays ads when you view search results.

Although, Google is constantly adding new and extremely useful features, most of us unfortunately do not use all the capacities of the search engine itself. The following tips will make your Internet browsing more effective if even you are an avid net user.

Choose most specific search words

Google returns web pages that contain all the words in your query. If you would like to see the most relevant pages on the first page of your search result, be very specific with your choice of words. For example: if you would like to research on former NHL hockey player Makarov, you should start your search with Makarov not hockey player. Even better if you search for the words: hockey player Makarov. Because just the word Makarov will show web pages on "Makarov" a Russian-made handgun and numerous other people and products with the name Makarov. Refining your query in Google means adding more specific words to your initial search. In this example you will hit the right web pages if your search contains: NHL hockey player Makarov.

Sets - a new feature

What if you are looking for a pair of Valentino designer jeans but can't recall the name of the designer? Query on Italian designer jeans may bring you the right result; however, there is a better tool that Google is planning to implement soon, called "Sets".

Fill up the names of some designers that you remember in the given form such as Levis, Wrangler, Versace and click either of the two buttons and voila! You will get a list of designers name and probably, Valentino will be there. But bear in mind that this feature is still at Beta stage.

Calculator

The other day, I was sitting in a colleague's office. She needed to calculate some basic stuffs and looking for her calculator on her desk. Much to her dismay, she could not find the calculator and started to fumble through her computer programs in her attempt to find Microsoft calculator. I noticed that she was online and the browser was open. I, politely, asked her whether she knew that Google could actually calculate most common mathematical expressions. It came out to be, she did not! She was just amazed after trying it herself. Google is even capable of unit conversion! Give it a try!

Definition

If you are looking for a definition of a particular word or a phrase, Google is the best place to get it. In Google search box, write "define: the word or phrase" without the quotation marks and click search button. If there is a definition available for your search term you will, most certainly, get it. It's a very useful feature for students and people, those who write research papers.

Synonyms

You may think that search engines are too dumb to show query results of the synonyms of your search term. It's not so! At least, in the case of Google! If you use tilde "~" in front of a keyword in your search term, Google will bring results on the synonyms of that word as well.

Searching within a website

Another great feature of Google search engine allows you to make your query within a specific website. First you write your search term in the Google search box and then write "site: the website or domain name". For example: if you are looking for word "Microsoft" within the websitewww.micromedia.com you will write: Microsoft site: micromedia.com.

Check backward links to your website

If you have a website, Google search engine also has a nice feature to show you which web pages are linking to yours. In the search box, write: Link: you website address.

Other important tips to remember are:

There is no need to use "AND". Google always relate all the words in a search term with Boolean "and".

However, if you would like to make your query for two words - one or another - you can use "OR". You have to write "or" in capital letters to give it Boolean value.

Google is not case sensitive. You can write your search terms either in capital or in small letters. You can even mix them up.

Google omits most of the very common words, such as the, in, etc. If you, indeed, need to add a specific word forcefully, use plus (+) sign in front of that particular word. Same way, you can exclude a word from your search expression by putting minus (-) sign in front it.

If you would like to make a search on an exact phrase or expression, put the words within quotation marks. That way, your search result will show only those pages where the exact expression was found. In order to search the phrase: For whom the bell tolls, write "For whom the bell tolls" in the search box. I'll also suggest you to download the Google Toolbar. Apart from the search box and its ability to block pop-ups, Google Toolbar also shows the pagerank of the website you are visiting now. Pagerank is a system of evaluating web pages - developed by Google founders and used as the core of Google's search engine algorithm. The Toolbar also includes feature with the ability to fill up online forms from stored information automatically. You can also keep your daily journal or blog right from the toolbar.

Much to net users delight, Google, in accordance with its ambitious mission statement to organize world's information and make it universally useful and accessible, so far doing a great job by providing us the best search engine and extremely handy features and services. We can only hope that the flow of innovative ideas from Google will not slow down in future, when it becomes a public company.

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Methods of Website Promotion

Promoting a Website is not an easy task. New Website Developers may have the impression of building a Website and sales are generated. This is far from true. There are millions of Websites. Within those millions, there are bound to be competitors. To rise above, or obtain a portion of the market-share, developers need to utilize an effective promotion campaign.

Establishing a Website is not much different than a brick-and-mortar business. Open a Deli in the heart of a City and millions of potential customers will pass daily. In contrast, open the Deli in the suburbs, and there would be one quarter of the potential customers. Obviously, the City would be much more expensive to get started and maintain, but the revenue should provide for the added expense.

The same holds true in Website Promotion. However, the landscape is different. There are no streets and sidewalks customers have to use. Therefore, our businesses need to be found by customers in a variety of places. It needs to be brought to the potential customer, or viewable from wherever they may be lurking.

Where do we start with Website Promotion?

One of the topics sweeping the developers world is Optimization. The internet will naturally bring potential customers, if the site is optimized properly. Computers work hard on matching relevant information. This is a huge benefit to e-business owners.

Before promotion begins, or altering existing efforts, understand the Internets backbone. Why has the World Wide Web become popular? Most should agree, information retrieval rules. Internet users dont have to sit down and watch television waiting for local weather. They dont have to wait for news of interest. They dont have to drive to find the best prices. They dont have to look through cook-books to find a recipe. They dont have to talk to salespeople for a car. Today its all on the, information, super highway.

As a developer, focus on information delivery before beginning promotion of a Website. If a page can be divided into two topics, make two separate pages. Over-use of graphics can present problems too. While its nice to make a Site pretty, most people dont care. They want the information or products they are seeking. Sectors such as art could be an exception, but for the most part, lots of graphics are a waste. People read on the internet. Give people something to read, not just something to view.

Promotion Budget

If launching a new campaign, it may take time to decipher an effective budget. There are simple variables that should be considered with budgeting. Given the potential scope of a Website, advertising should be devoted to different areas of the site. For example, paying to promote the free portion of a Website is not logical. In contrast, a free forum may sell advertising. The advertising segment of the site should be exploited.

There is a simple formula to develop a budget. If a site is new, it takes some research and investment to draw an accurate conclusion. Put simply, consider the following; how many potential customers are required to make a sale? From each sale, how much profit is generated? Of the profits, how much is invested into advertising? This identifies the value of potential customers. If ten customers make one sale, and ten dollars are allocated towards advertising, each customer is potentially worth one dollar. However, room for growth could be made by reducing the value of a potential customer or increasing the advertising contribution. A competitive sector may force reduced profits rather than reduced value of potential customers.

Comprehensive budgeting could be applied to aspects of the business. Promote each aspect as a unique entity. For example, a Website that sells music and movies could have separate budgets for the segments. This could reveal vital information to the survival of a business. Implement effective models that assist in tracking expense and results. This is fairly simple with website statistics and tracking tools.

Free Traffic Promotion Keywords and Phrases

When it comes to free traffic, its about information retrieval. People utilize tools that provide information accurately and quickly. These tools rely on the developers interpretation of a Website or page (On-Site Optimization). What is the Website or page about? What phrases are people looking for that want to use this site? Information retrieval is a complicated double-edge-sword between people surfing the web and people creating the web. When the people creating the web do not create clear and focused pages, people surfing the Web cannot find them.

Free traffic is a gift from creating user friendly pages, clearly focusing on a specific topic, and the result of promotion efforts. It stems from a good balance. While free traffic primarily comes from Search Engines, it also comes from referring sites. People will write about a Website in blogs, forums, or on their personal pages. People will add links to Sites they like.

If developers hunt for free traffic, problems can arise. Hunting for free traffic has made developers try tricks that got the site removed from Search Engines. This can present a big problem as they are a large source of free targeted traffic. Keep free traffic in mind while promoting a Website, but dont make it the focus of promotion. It will come naturally over time. Take it as a gift and an acknowledgement that a Website has been optimized well, presents clear information, and is promoted in the right places. Although some may argue the point, dont anticipate quality free traffic to begin immediately. It takes extensive thought, advertising, and planning for this to happen, especially within competitive sectors.

Promoting in Directories

One place to start promoting a Website is Website Directories. Most directories are organized by topic. Some are more comprehensive than others. In addition, there are, Niche, directories that focus on one topic. For example, there are directories for shopping, reference, art, and automotive sites. In contrast, there are general directories that provide all the niches.

Finding an appropriate place within a directory may be difficult. Directories can a large structure. However, a comprehensive structure benefits advertisers with targeting. Comprehensive directories enable developers to classify a Website. For example, it maybe possible to promote a site the sells speakers, for cars, but only domestic cars, and ones that are late model. In addition, some directories may implement regional indexing. Targeting an index in a directory can be complex, but it can be a great benefit too.

Dont expect to rush from directory to directory and establish a bunch or references. Each directory is unique. Take time to understand how the directory is structured, what they expect as a title and description, and how the suggestion process works. Seek similar sites; take note of where they appear, and how they are described.

Directories are generally affordable solutions. Most Directories are indexed by search engines. They help search engines understand a sites focus. In addition, they are a reference point for some people. It may be a good idea to seek-out one or two directories a week, or as appropriate to a budget. Finding good directories will consume a lot of time. However, once a link is added, it will remain there for a long duration.

News and Media Promotion Public Relations

Public Relations an important factor when promoting any Business. News and Media channels are the vehicles that convey information to the public. News about a business can make a huge impact on the public. Good news can make lots of people remember a business. Some developers release news about every change or added feature to a Website. Ironically, some developers never utilize this area of promotion.

There are a variety of distribution sites that will expose news releases to numerous channels, for a modest fee. In addition, most will offer free options. It may be a good idea to utilize free options for news that is not very important. For example, adding a, Calculator, to a Website probably will not gain much attention. However, anything that may be important to the public needs to be announced.

If it can be added to the budget, outsource public relations efforts. PR companies have knowledge of what the media likes and contacts that make them valuable. PR specialists can be found in almost every City.

Ezine Articles - Provide Rich Content

Writing articles is a powerful promotion tool. Some developers refer to this as, Viral Marketing. There are Websites that require content. Content brings them traffic. Traffic builds valuable ad space.

Article Distribution sites assist promoters with circulating articles. Many Ezines rely on Distribution Sites for their content. Post an article to a distribution site and the article is, up-for-grabs, to anyone. The article begins to circulate the internet like a virus. Everywhere it appears, reference is given to the author and their Website.

Advertising on the Web

There are a variety of reference websites. Generally, these sites consist of Forums, Article content, and Online Chats. They rely on selling ad space as the main revenue stream. While some reference developers are, trying to rich quick, there are sites that offer affordable solutions to promote a Website. With free traffic in mind, seek-out text link advertising venues. Look for sites that charge a flat fee. Sites that charge per click or by the impression usually mask links for tracking. This does not build good recognition with search engines.

Seek relevant opportunities for promoting the Website. If the allows people to buy tennis shoes, a sports reference and information area may be prove beneficial. Another might be a reference site about footwear. Trial and error will reveal good advertising sources for promotion. Regardless of the site being promoted, there are reference areas that are valuable promotion tools.

Promotion Summary

The internet moves fast in certain aspects. When it comes to Website promotion, it moves slowly. Modifications that are made to a Web Page are not going to be seen the next day. Significant results appear months later. The most important area of promotion, is keeping accurate records. Website promotion is complex. Developers need to consider on-site and off-site optimization, targeting, and ad construction. The right mix can provide a significant advantage over the competition.

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Golf Lessons From A Beginning Golfer?

Would you rather hear what you need to learn from someone who is already an accomplished golfer? Would a few hours with Jack Nicholas REALLY help your game? "Just do what I do, it's easy!" Or would you rather learn from a beginner, who understands the struggles, the small improvements and remembers those early changes that lead to greater success?

It almost makes sense, doesn't it? The best coaches are often mediocre players, and the worst coaches were stars, who had everything come easy to them. Natural ability is hard to teach to others! As a beginning golfer, I have noticed some dramatic improvements, though, and wanted to pass them along to other beginning golfers.

First, the drive. To many of us starting out, it seems to be all-important. I have had instructors tell me that if you can hit the ball 150 yards, that you can work your way down any length of hole in about 3 shots, chip on and putt in, and play bogie golf without ever hitting a John Daly type 300 yard plus drive. As beginners, all we see is the big drives, the pressure, people watching us tee off, and understandably we want to be able to pound the ball!

What I've learned is that you can cut back on the swing to almost a half swing, hockey slapshot type thing, and increase the accuracy, with a small reduction in distance, until you are more comfortable with the swing. Also, a friend helped me with the description of coming "inside-out" with the swing. While that sounds complicated, imagine holding your back hand (I'm a left handed golfer) tight to your body and swinging through the ball and outwards after contact - straightened out my ball flight and increased distance.

Lessons seemed to boil down to getting into the same position, and swinging smoothly and evenly making sure the club is flat at contact - try swinging at the driving range - not to hammer the ball, but try swinging with virtually NO effort, then 20% 40% 60% etc. Get comfortable with a straight line of whatever distance, and KNOW how far each club will take you. If you need 100 yards, say, it doesn't matter if you get that with a pitching wedge or a 5-wood, as long as you can get it accurately there!

Pitching (from under 100 yards) and putting are the majority of the strokes, the easiest area to improve your game, and if you've ever played with a senior, they can be outdriven from the tee, but play so solidly from there onwards, with straight, accurate shots - you can't beat them!

Makes you rethink the wisdom of working on that booming drive, huh? The majority of time should be spent practicing the 100 yard and shorter shots - which inadvertently improves the overall stroke and technique, and makes the drives better over time!

Practice shooting 10, 20, 30 etc yards, and have the short chip down pat. Then work on putting - NOT trying to sink the putt, just to get the ball to within a club length of the hole - from ANYWHERE on the green. When you have mastered the ability to get the ball close like that, then work on the short 2 footers - almost from the start you'll find that you can get the majority in.

THAT's the secret - the drive doesn't matter, the next shot is OK, but the one that gets the ball TO the green is crucial! Then if you can putt to withing a very close area of the pin, and make THOSE easy putts - you're a bogie golfer - TA DAAA!

Wait, there's one more thing - the mental part of golf. If you have a certain ability, how come you see flashes fo greatness on some days, and flashes of needing to break your clubs on others? Same guy, same equipment, different results? THAT is the mental part of golf - and it becomes more and moe important as you master the basic strokes and techniques.

At the beginning stages of golf, you are thrown off by worrying about what others think - it feels like people are watching your drive, partners are evaluating your game, people are seeing if you can play golf well, etc. The answer to this is that everyone started off as a beginner, and VERY few people can play below 90s golf. Basically, we all suck! Take the pressure off of yourself for the first 20-50 games, and you will have the routine ingrained, the swing will be solid, all will work fairly well - under pressure or not.

Relaxation, and realizing that golf is a game against YOURSELF, are the keys. You can't play a real tournament against another golfer until you shoot in the 70s - so don't let that enter your head - try playing alone - you can - very early or very late - or with total strangers as a walk on.

Over time, you WILL get better - visibly, noticeably. Try playing a few days in a row, or a series of days either playing golf or practicing. Practice makes perfect - especially the short game that is ignored by the majority pounding shots into the darkness at driving ranges - work on the touch, the feel, the magic ability to get 25%, 50% or 75% shots, to control the distance.

Most of all, relax and enjoy the walk, the scenery, remember the things that went WELL - and move on from the ones that were duffed, hooked into the trees, or when you putted back and forth across the green like a madman - they all happen - to ALL of us - even Tiger Woods (every now and then). The trick is to concentrate on making the NEXT shot, the NEXT hole, the NEXT practice or game - be your very best. There's no going back and reshooting that shot that went into the water! Forget about it and calmly, confidently move on.

Your best games, your best shots will occur when you have a calm, confident feeling, feeling that you are just repeating what you've practiced, and easily accomplished in the past. Look at the grin on Tiger's face as he sinks a putt and pumps his fist - this game can be FUN!!

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